In the last installment, I focused on the number one starting point for any SEO project: Keyword Research.
In the second part of the SEO revellation I will present the second thing that every SEO should be focusing on.
My Blueprint for SEO Part 2:
Any website that you visit is basically a series of codes that describe to your browser how to display the information. An important part of this, with consideration for SEO, is the meta tags that appear at the top of nearly every website. If you are using Firefox, you can right-click on nearly any spot on any website and choose “View Page Source” to see the website code.
Meta tags are essentially meta data that describes what the page is about. One example of a meta tag is the meta title tag. When you do a search on Google, the Blue links are the title. This is normally what you would click on to get to the website.
Below the title, you have the description. This is another meta tag that needs to be optimized as part of on-site SEO.
Typically, you want the description to be very targeted and accurate (use your results from your keyword research in part 1). If the web page content matches the description, then Google and other search engines will recognize this and rank your web page higher in the search results.
In the next installment, I will outline the essentials of offsite SEO, which is basically creating backlinks to show authority to all search engines. If Google does not think that you are an authority in your field, then your phone will not ring. Metatags are essential for your website SEO.
A new genration of Graphical User Interfaces (GUI) are cropping up and the potential applications of these new types of user interfaces are pretty cool.
Check out this demo of the periodic table of elements where you can choose between 4 different 3D representations. Hold down your left mouse button and move the mouse around to spin/rotate the periodic table. It’s quite cool and intuitive.
3D Interface Demo
Believe it or not, there are hotdog purists out there that think putting ketchup on a hotdog is blasphemy. Mustard is fine, as is saurkraut (yuck!), peppers, tomatoes, celery salt, chili, sour cream, etc. So why do people hate the idea of ketchup on hotdogs so much?
A recent article on the amazingribs.com site highlights the argument with quotes from many people including the President himself. It’s worth a read.
Nonetheless, I view ketchup on a hotdog as an American cultural norm.
My fondest memories of hotdogs are the boiled hot dogs served in the streets of Athens, Ga. One of this particular hotdog purveyor’s signature dogs was the “Red Dawg”. I ordered this everytime! It is a light coat of Heinz ketchup and then a generous dashing of Tabasco. It is spicy, sweet, and savory. What is wrong with that flavor profile?
It is a bit different in the South. Grinding meat and making sausages is very European.
But what is more impressive and American than the immigrant story linked above?
Much like the author above, I promote free choice. If you want ketchup on your hotdog, do it. If not, then don’t ‘shame’ people by sending them to the back of the line. tsk-tsk
If your are not from Chicago or New England, then dress your hotdog however you like. 🙂