In the last installment, I focused on the number one starting point for any SEO project: Keyword Research.
In the second part of the SEO revellation I will present the second thing that every SEO should be focusing on.
My Blueprint for SEO Part 2:
Any website that you visit is basically a series of codes that describe to your browser how to display the information. An important part of this, with consideration for SEO, is the meta tags that appear at the top of nearly every website. If you are using Firefox, you can right-click on nearly any spot on any website and choose “View Page Source” to see the website code.
Meta tags are essentially meta data that describes what the page is about. One example of a meta tag is the meta title tag. When you do a search on Google, the Blue links are the title. This is normally what you would click on to get to the website.
Below the title, you have the description. This is another meta tag that needs to be optimized as part of on-site SEO.
Typically, you want the description to be very targeted and accurate (use your results from your keyword research in part 1). If the web page content matches the description, then Google and other search engines will recognize this and rank your web page higher in the search results.
In the next installment, I will outline the essentials of offsite SEO, which is basically creating backlinks to show authority to all search engines. If Google does not think that you are an authority in your field, then your phone will not ring. Metatags are essential for your website SEO.